FAQ

We specialize only in home improvement & home service industries. Our ClickCheck™ diagnostic, ClickLift™ growth strategy, and ClickCare™ support model are built for trades, not generic businesses.

Most marketing agencies promise vanity metrics. We deliver measurable growth.

Here’s what sets us apart:

• Proven Track Record – We’ve generated $500M+ in revenue for our clients since 2017. That’s not theory, that’s real jobs won, crews kept busy, and businesses scaled. Revenue generated varies by client.
• ROI-Driven Thesis – Our thesis is simple: your marketing should produce a positive ROI. Every campaign we run is designed to generate profitable growth, not vanity clicks or “awareness.”
• EOS-Run Organization – We run on the Entrepreneurial Operating System (EOS), which means we’re accountable, structured, and built to execute. You’re not working with a fly-by-night shop, you’re partnering with a disciplined team that scales businesses the same way we scale ours.
• Trades-Only Focus – We exclusively serve home improvement and home service contractors. We know the niches, the seasons, and the buyer psychology better than anyone.
• Straight Guarantees – We guarantee the work in your agreement, transparent reporting, and your ownership of your website, content and accounts. We don’t promise rankings, leads or revenue, because no honest agency can.

With Contractor Click, you’re not hiring “an agency”... you’re gaining a growth partner whose only metric of success is how many profitable jobs you win.

Most websites launch in 2 to 3 weeks. The exact timeline depends on how quickly you approve the design draft and give us access to your domain.

SEO traction usually builds in 3 to 6 months.

Paid ads are usually the fastest way to get leads once your campaigns are live. How fast they come in depends on your market, your budget and the season, so we won’t promise you a number of days.

We guarantee the work in your agreement, transparent reporting, and your ownership of your website, content and accounts. What we don’t do is promise rankings, lead counts, sales or revenue, because no honest agency can. Your market, competition, budget and season all play a part. What you can count on is that we do the work, show you the numbers, and tell you straight what we’re fixing next.

Here’s what we commit to on every account:

Unique Creative Strategy

No cookie-cutter templates. Your campaigns are built with original ad creative and a strategy made for your niche and service area, so you stand out in your local market.

Same-Day Response

Reach out during business hours and you’ll hear back the same day. You’ll never be left in the dark wondering what’s happening with your account.

Transparent Reporting

You’ll get weekly and monthly reporting showing what’s working, what’s not, and what we’re doing next.

Full Ownership

Once the terms of your agreement are fulfilled, your website is yours. Your domain, content, lead data and ad accounts belong to you.

Access to your ad accounts, domain registrar, website, and brand assets. For ad campaigns, quality before/after pictures and short videos are critical. We'll also need a copy of your CP575 letter for phone tracking and SMS capabilities.

We generate exclusive leads, but your team is responsible for answering calls, booking estimates, and closing sales. We’ll train your team on best follow-up practices for speed-to-lead and persistent nurturing.

You’ll receive weekly and monthly performance reports, plus real-time access to your Contractor Click CRM dashboard showing leads, CPL, ad spend, and ROI.

We use a troubleshooting framework to find what’s off and fix it fast, whether that’s targeting, creative, landing pages or follow-up.

For every channel, including Meta Ads, Google Search Ads, AI Search, SEO, and website conversion, we’ll give you realistic expectations on your ClickCheck and ClickLift calls.

Some of our programs are month-to-month and others have a 120-day minimum. We’ll walk you through the terms for your program before you sign. If you cancel, we just need 21 days’ written notice before your next billing cycle.

The Growth System is our complete system, including Google Ads, at $2,500 a month. It covers everything your business needs to compete in your service area: Website CRO, AI SEO, GBP optimization, Meta & Google Ads, LSA, remarketing, CRM automation, and monthly growth strategy calls.

Ad budget depends heavily on your service type, target market, and territory size. A concrete coating contractor in one metro area will have very different costs per lead than an HVAC company in another.

That’s why we don’t throw out generic numbers. Instead, during your ClickCheck™ Discovery and Strategy Call, we’ll:

• Analyze your service area and competition.
• Review realistic cost-per-lead benchmarks for your trade.
• Recommend an ad budget that aligns with your growth goals (whether you want to add one crew or scale to multiple territories).

This way, your budget isn’t just a guess, it’s a data-driven growth investment plan that matches your business goals and market reality.

Contractor Click programs start at $297 a month with Kickstart and go up to $2,500 a month for the Growth System. Your exact price depends on your growth goals, ad spend and how competitive your territory is, and we’ll give you a straight number on your ClickCheck call. Ad spend is separate and paid directly to the ad platforms.

Our full lineup: Contractor Growth Club ($9/mo), Contractor Price Guide ($49/mo), Kickstart ($297/mo), Google Maps Optimization System ($597/mo), Local SEO & Website Optimization ($997/mo), Foundations ($1,250/mo), Accelerator ($1,500/mo), Accelerator Plus ($2,000/mo) and the Growth System ($2,500/mo).

The Growth System is built for growth-minded contractors doing over $1.5M per year with a proven sales process who are ready to scale to $5M–$10M+ in the next 3–5 years. It’s not just marketing. It’s a full growth partnership that combines website conversion optimization, AI-driven local SEO, Google Business Profile management, omnipresent Meta and Google Ads, remarketing, CRM automation, and monthly email marketing into one powerful system. With a dedicated Account Manager and Growth Strategy Team, you’ll get proactive optimization, transparent reporting, and a proven process that turns clicks into booked jobs, helping you compete in your market and scale with confidence.

It depends on where your business is today and where you want it to go. If you’re just getting set up, Kickstart gives you a CRM, website, lead conversion and reviews. If you need to get found first, start with the Google Maps Optimization System, Local SEO & Website Optimization, or Foundations for a full organic marketing foundation. If you’re ready to speed up lead flow with Meta ads, look at Accelerator, or Accelerator Plus to combine Foundations and Accelerator. If you want the whole system, including Google Ads, under one team, that’s the Growth System.

Every program includes strategy mapping based on your growth goals, and we’ll tell you straight which one fits on your ClickCheck call.

Because instead of piecing together website, SEO, ads, and CRM separately, the Growth System integrates everything into one system, with a single strategy, a single team, and a single point of accountability. That’s what drives exponential growth instead of one-off wins.

No. Unlike many agencies that white-label services, all Contractor Click work is managed in-house by our dedicated team. That means you always know who is behind your campaigns, who’s accountable, and who you’re communicating with.

We may use best-in-class tools, AI, and platforms to enhance results, but strategy, execution, and reporting are handled by our own trained experts. This gives you consistency, transparency, and the confidence that your business isn’t being “passed off” to someone else.

We’re a fully remote, multi-cultural, experienced team of specialists who live and breathe contractor marketing. Our backgrounds span:

• Construction and trades – team members who’ve worked inside home improvement businesses.
• Digital marketing veterans – experts in PPC, SEO, CRO, and content strategy.
• Creative professionals – designers, copywriters, and video editors who know how to make contractors stand out.
• Tech and CRM pros – ensuring your automation, lead management, and reporting work seamlessly.

What makes us different is our diversity of perspective. With team members from different cultural and professional backgrounds, we bring fresh creativity, deep empathy for contractors, and proven playbooks to every client we serve.

We take lead quality seriously. Our optimization process includes:

• Form filters & validation – we add friction (like real phone verification) to prevent fake submissions.
• AI-driven spam detection – our CRM flags low-quality or bot leads before they ever reach you.
• Continuous negative keyword filtering & audience refinement – we constantly tighten targeting in Google & Meta Ads to reduce junk clicks and forms.
• Lead review & feedback loop – your Account Manager reviews lead flow with you weekly to ensure we’re attracting the right prospects, not just “any” prospects.

The result? Less wasted time and more booked estimates.

Most clients come to us after being burned by generic agencies or lead-gen companies.

Here’s what changes with Contractor Click:

• Exclusive leads only – no more shared or recycled leads. Every lead is yours.
• Built for speed – campaigns built on what already works for your trade, so you’re not paying for months of guesswork.
• Full transparency – your ad accounts and lead data belong to you, and you see every dollar tracked in clear reports.
• Trade-specific expertise – we only serve contractors and home improvement companies, so campaigns are already dialed into your niche.
• Growth partnership – unlike “set-and-forget” providers, our Account Managers act as Growth Partners, meeting with you regularly to optimize not just leads, but close rates, ROI, and long-term growth.

Clients often tell us the difference is night and day: instead of chasing “cheap leads,” they’re finally building a predictable growth system.

Yes. AI is built into everything we do:

• AI SEO to increase rankings faster by optimizing content and site structure.
• AI ad testing to identify winning creative variations quicker.
• AI-enabled CRM that automates follow-ups with speed-to-lead texts, emails, and reminders, so no opportunity slips through the cracks.
• AI insights & reporting that help us predict trends and adjust campaigns before competitors catch up.

We don’t replace strategy with AI. We use AI as a multiplier to get faster, smarter results for contractors.